OPINION RESEARCH

THE PRACTICAL & STRATEGIC APPROACH

Baselice & Associates, Inc. provides public opinion research for decision making in politics and public and corporate affairs. The research techniques utilized in candidate and referendum campaigns are now being applied to corporate and public affairs campaigns. These techniques are helpful in determining which messages have the most impact in terms of changing opinion in numerous arenas including legislative proposals, corporate image, and customer satisfaction.

Assessing attitudes is often where most survey research starts and ends. Determining which messages or information persuade respondents from an initial position to an informed position is precisely what survey research should determine. Baselice & Associates specializes in combining statistical techniques such as multiple regression analysis with top-line responses to assess which messages solidify respondents’ positions and which messages switch respondents from one position to another (see example in the chart below). With its techniques and experience in corporate, political and public affairs communications efforts, Baselice & Associates uses opinion research in a manner that differentiates them from other firms.

 

Baselice & Associates, Inc.

4131 Spicewood Springs Road, Suite O-2

Austin, Texas 78759

(512) 345-9720 * Fax: (512) 345-9740