ABOUT OUR EXPERIENCE WITH STRATEGIC RESEARCH

Baselice & Associates, Inc. is a national research organization that has conducted projects across a broad range of issues and topics. Michael Baselice, owner of Baselice & Associates, Inc., has conducted over 1,000 quantitative and qualitative research projects over the last 16 years. Baselice & Associates' experience in the fields of public affairs, corporate research, political campaigns, and legal research makes them uniquely qualified to perform survey research to assess the attitudes of customers, stakeholders, voters, or potential jurors. The various forms of research in which Baselice & Associates specializes are described below.

Initiative, Referendum, and Issue Polling -- full strategy analysis, communication development, and voter intention tracking.

Public Perception, Jury Selection, and Attitude Polling -- development and evaluation of corporate, public relations, legal, association, and marketing strategies.

Campaign Communication Evaluation -- development and evaluation of communication strategy, advertising tracking, and pre/post measurement to detect changes in attitudes and behavior.

Legislative Issue Evaluation -- measuring the reaction of legislative proposals, possible alternative measures, and support or opposition by state or legislative district.

Internal Constituency Polling -- an organization's measurement of its own stakeholders (employees, members/potential members, shareholders, retirees, suppliers, buyers, etc.).

Our reputation and success are founded on our ability to translate research findings into action steps for communications planning and for strategies. Baselice & Associates combines experience in public opinion research with a strong academic background and practical experience in political/public affairs and marketing. With this experience and education, research "numbers" become legal and legislative strategies, tactical suggestions, advertising messages, and specific population targeting data.

Furthermore, timeliness in collection, analysis, and presentation of data is often critical to the success of a particular objective. Data needed for decisions in corporate and public affairs efforts must often be gathered and evaluated quickly if it is to have any effect on the outcome of an issue or situation. The structure of Baselice & Associates is designed to react quickly to its clients' needs. Recently, we conducted a survey of 1,000 voters in Texas between a Sunday and a Wednesday, and presented the complete results with several presentation graphics to the Governor of Texas at 10:30 on Thursday morning.
 

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